An advert placed by Sony in today’s UK Metro newspaper has raised hopes of the European PS4 release date falling in 2013. It reads: "Now is the time. The world's greatest players are going to entertain, create and amaze on the ultimate stage. This year a new generation will push the boundaries of play and share in moments of wonder. This year players will become legends. PS4. Coming 2013."
Sony announced PS4 in February, but to date it has only officially confirmed plans to launch the system this holiday in at least one of Europe, the US and Japan. An Edge report prior to the console’s announcement claimed PS4 would launch in the US and Japan in late 2013 and in Europe in early 2014, citing complexities involved in distribution in the continent. More recently, a Sony insider told CVG that the platform holder has identified Europe as a high-priority territory in the next-gen sales race and will ensure PS4's launch is not delayed into 2014.
In a statement provided to Edge, Sony played down the significance of today's PS4 advert in Metro: "We announced at the PlayStation Meeting event on Feb 20th that PS4 would be coming in 2013… the adverts are simply re-stating that message. More information about PS4 and all PlayStation Platforms will be announced at E3.”
Sony has yet to show PS4’s form factor, but it recently released a console teaser trailer ahead of an expected hardware reveal at its E3 press conference on June 10. Earlier this week, Microsoft took the wraps off its Xbox 360 successor and PS4 rival, Xbox One, which will launch around the world “later this year”.
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